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Essay on Topman SWOT Analysis - 1275 Words

Topman SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s mindset. Strong brand image builds confidence and reliability towards Topman’s product. In a nutshell, expending Topman’s market in Vietnam has a strong potential to gain sustainable profit. Topman has their very own Internet website where†¦show more content†¦In short, Topman is a retailer of trendy and edgy clothing that targets a diverse population. In addition, Topman had also won many awards and received a lot of compliments of high end fashion magazines and media press. They have the ability to appeal to funky 16 years old look to the mature twenty and thirty something. Congruently, Topman unlike many retailers varies each collection every two weeks, instead of every season like the majority of retailers do. Topman and Topshop is the only retail outlet which provide customers with exciting store elements. They allow their customers to feel the unique Topman experience which includes a cafà ©, radio station, nail bar, a vintage range, Topshop TV channel, VIP changing rooms. Part of Topman’s experience is interacting with a style advisor who works as fashion consultant to those shopping for a more complete outfit. Weaknesses: Even though Topman has over 300 stores in the United Kingdom and over 50 internationally, they are still lack of experience on international market. Topman has not cracked the Asia division. The whole of Asia is considered to be part of the most important division in the world, and countries like Vietnam is considered to be one of the important ones. Topman has also been in trouble for abuse of factory workers which madeShow MoreRelatedSwot for Topman1287 Words   |  6 Pages5.0 SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200,000 shoppers per week, Topman gets twice deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’sRead MoreTopshop Marketing Plan5356 Words   |  22 Pagesfast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK and ove rseas. The business frameworks PESTEL, Industry key drives, Industry’s life cycleRead MoreFashion Marketing1282 Words   |  6 Pagestshirts, wool jumpers, plain black work trousers and shirts etc. (http://www.ciao.co.uk/Topshop) Its primary sales come from a range of products including clothing and fashion accessories, and is mainly known for its women s clothing, with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion retail arena. (wikipedia.org/wiki/Topshop) Type of market they opperate in is defined as the Fashion market. Topshops typicalRead Moretopshop marketing plan1483 Words   |  6 PagesTop 10 Action Steps: [Create a list of the Top 10 action steps that will bring your theoretical objectives (your marketing strategy and objectives) to life. E.g. Finish S.W.O.T. Activity Sheet, complete marketing budget]   Background Analysis The background analysis should give a snapshot of where you are right now, where you have been and where you want to go. Undertaking this process will help you to define your businesss capabilities and find opportunities within your particular market. FinallyRead MoreTopshop in Mexico5565 Words   |  23 Pages| Contents Page 1. Executive Summary 4 2. Introduction 5 3. Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place amp; Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigateRead MoreThe Analysis of Zara4664 Words   |  19 PagesPGBM15 The market analysis of ZARA ______________________________________________ Student Name: Xia Tang Student Number:139151583 Tutor: Steve Storey Module Leader: Sudipta Das Word Count:4005 Date of submission: 16th June 2014 Contents Introduction of ZARA 1 1 Dynamics and trends within the marketing environment of ZARA. 1 1.1 Introduction of marketing environment 2 1.2 Macroenvironment-----PESTLE analysis of ZARA 2 1.3 Microenvironment analysis of ZARA 4 1.4 Poter’sRead MorePrimark Strategic Marketing Audit5274 Words   |  22 Pages4-5. The Consumer 6-7. Internal Analysis 8. Promotional Strategy 9. Price Strategy 10. Product Price Hierarchy 11. Product Strategy Appendix 12. Distribution strategy 24. Brand Identity Prism 14. The Competition 15. Brand Positioning Map 16-17. HM 18-19. Financial Analysis 25. Rogers Theory of Innovation 26. Consumer Segmentation Table 27. Ansoff’s Matrix Theory 28. HM SWOT Analysis 29. Like for Like Comparison 20-21. External Analysis 30. PESTLE Analysis 22-23. Objectives 31-32. BibliographyRead Moreâ€Å"an Analysis of Marks and Spencer’s Current Strategic Position, and How Marks and Spencer’s Will Develop These Strategies in the Future.†3095 Words   |  13 Pages| â€Å"An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.† | | | Assessment 2 â€Å"An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.† Company Background Marks and Spencer (Mamp;S) is one of the UK’s leading retailers, with over 21 million people visiting its stores each week. Mamp;S offers stylish, high quality, great valueRead MoreZara Mkg Plan5206 Words   |  21 PagesTable Of Contents 1.0 Executive Summary Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 2.0 Situation Analysis Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….......3 2.1 Market Summary Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…3 2.1.1 Market Demographics Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….4 2.1.2 Market Trends Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….5 2.1.3 Market Needs Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......6 2.1.4 Market Growth Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…7 2.2 SWOT Analysis Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..8 2.2.1 Strengths Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….8 2.2.2 Weaknesses Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….9 2.2.3 Opportunities Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Read MoreZaras Marketing Strategy4316 Words   |  17 Pagesability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities for expansion in the retail industry (Craig et al, 2004). 2.0 Situation Analysis To many Europeans, Zara is a familiar face with consistently trendy, well-priced new apparel every week. Market segments within the fashion retail context are very broad, but mainly include young, educated people, who are fashionable and sensitive

International Journal Of Marketing Studies â€Myassignmenthelp.Com

Question: Discuss About The International Journal Of Marketing Studies? Answer: Introduction: Presenting the organizational values to the business partners is very necessary to keep their trust with the company. Such presentation needs to be very good and informative as well. In this regard, it is important that the senior executive must have the presentation approval signed and verified by the company's owner as this will ensure a maximum input of the organizational values. The main purpose of this assignment is to prepare one of the kinds of an approval and get that signed by the owner of the Marriott International hotel. The approval will include all the necessary elements that are covered in the report body. Company profile: Marriott International was found in the year 1997 as a lodging company. Since then, it minted huge success and as of the December 2016, it has franchised or licensed 6,080 properties across the world (Editorial, 2018). The number of rooms is 1, 190, and 604 (Editorial, 2018). The company operates mainly in three business segments like International, North American Full-Service and North American Limited-Service (Editorial, 2018). They offer service in three quality formats like Select, Luxury, and Premium (Editorial, 2018). Its competitors are Intercontinental Hotels Group, Choice, Carlson, Accor, La Quinta, Best Western and Hilton (Editorial, 2018). Competency level: The competency level at the Marriott International has been maintained by focusing on long-term goals. They have been successful through an effective use of the business model that gives utmost value to customer service (Al-Zoubi Alomari, 2017). Nevertheless, the company could have escaped from the effect of the global recession by focusing much on the marketing activities and the customer service. The recession was also responded with a strategic approach that had resulted in cutting the total costs. Moreover, the move had ensured a stable cash flow even during the global recession (Al-Zoubi Alomari, 2017). The competency was also maintained with an extensive focus on nurturing the employee and the associated groups. Unlike many hotel companies, Marriott has used technology to a good cause to retain its competitiveness (Al-Zoubi Alomari, 2017). Historical performance: There have been several moments when the Marriott International hotel has achieved the historical feats. One of the historical feats was achieved in the year 2016 when the company has successfully increased its room numbers. The company had opened up a record 55,000 rooms in the same year (Marriott News Center, 2018). The figure excludes a mammoth total of 381,000 rooms that the company was able to open up after it had acquired the Starwood (Marriott News Center, 2018). The combined company had agreed on signing a deal that included 880 new hotels (Marriott News Center, 2018). The company is well positioned to capitalize on the success that it had attained in the year 2016. The company will be able to earn much more success in long-term. Moreover, the company has been absolutely good for the development partners as they have been able to get the expected returns on investment (Marriott News Center, 2018). Conclusion: To conclude, an effective and a progressive financial performance has indeed become a much necessary thing in the hospitality industry. The fact has also been observed through this assignment as Marriott International is doing very hard to get to the top position, which is currently being dominated by the Hilton International. The acquisition of Starwood Hotels Resorts has so far produced good results by supporting a growth in the net revenues. However, the revenue is still quite lesser than the net revenues of Hilton International. The revenue is indeed expected to go up and affect the position of Hilton by helping Marriott International get to the top position. References: Al-Zoubi, A. F., Alomari, M. (2017). The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman.International Journal of Marketing Studies,9(6), 87-92. bighospitality.co.uk. (2018).bighospitality.co.uk. Retrieved 25 January 2018, from https://www.bighospitality.co.uk/Article/2016/04/28/Hilton-named-world-s-most-valuable-hotel-brand Editorial, R. (2018).Company Profile for ${Instrument_CompanyName}.IN. Retrieved 25 January 2018, from https://in.reuters.com/finance/stocks/company-profile/MAR.O Marriott International, Inc. (2018).Marriott International, Inc..Marriott International, Inc.. Retrieved 26 January 2018, from https://files.shareholder.com/downloads/MAR/0x0x936409/834E45D9-8979-4190-AE47-702FBFF54755/Marriott_2016_Annual_Report.pdf Marriott News Center. (2018).Marriott News Center. Retrieved 25 January 2018, from https://news.marriott.com/2017/01/marriott-international-caps-2016-historic-global-expansion/ Marriott News Center. (2018).Marriott News Center. Retrieved 26 January 2018, from https://news.marriott.com/2016/11/9766/ NASDAQ.com.(2018).NASDAQ.com. [online] Available at: https://www.nasdaq.com/symbol/mar/financials [Accessed 28 Jan. 2018].