Sturm And Ruger s Mission Statement Essay - 1114 Words

Sturm and Ruger’s mission statement is as follows: Ruger focuses on serving our shareholders, our loyal customers and our employees. We strive to produce the high quality products demanded by our customers as efficiently as possible, which provides long-term value for our customers and promotes the interests of customers, employees and shareholders alike. Ruger is one of the best manufactures for reliable firearms in the world. They are the only full-line manufacturer for American-made firearms who offer more than 400 variations and 30 product lines. Sturm and Ruger manufacture firearms such as, pistols, revolvers, rifles and accessories. Environment International firearm companies could start in the market and become new competitors for the Sturm and Ruger Company. Technology is changing everyday and Ruger will have to keep up with the present technology to keep the customers they have and to gain customers in the future. In social cultural the younger generation has to grow up around guns and become custom to them so they will then become customers. The United States needs to stay economically stable so Ruger can efficiently run and stay competitive. The United States needs to keep the gun laws and can’t ridicule them so citizens are unable to buy guns. For wild game animals to be hunted they will have to have a stable population. Global Environment Sturm and Ruger are very involved internationally. The bigger countries they are involved in are Australia, Argentina,Show MoreRelatedStrategic Marketing Management337596 Words   |  1351 Pagesdevelopment of a competitive stance: the potential for ethical conflict Summary CONTENTS vii Stage Two: Where do we want to be? Strategic direction and strategic formulation 7 Missions and objectives 7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 Learning objectives Introduction The purpose of planning Establishing the corporate mission Influences on objectives and strategy Guidelines for establishing objectives and setting goals and targets The development of strategies Summary 265 269 271 271 274 277 290 294